Buying Guide
The Push Present: A Complete Gift Guide
A push present marks one of the hardest, most significant things a person can do. Here's how to choose one that actually means something, and what custom options exist.
What a push present actually is
A push present is a gift given to a new mother after childbirth — not a baby gift, a gift for her, acknowledging what she just went through. The tradition has grown significantly in the last decade, and jewelry is by far the most common category, because it's something she can wear that carries meaning long after the newborn stage.
Birthstone pieces are the most popular choice, for good reason
A pendant or ring set with the baby's birthstone is the most requested push present style, and it's popular because it's specific — it marks this child, this birth, not a generic 'new mom' gift. For multiple children, a multi-stone piece with one birthstone per child is a natural way to build the gift over time.
Initial and name pieces are close behind
A pendant with the baby's initial, full name, or birth date engraved is the second most common request. These work well as a starting piece that can be added to later — a second pendant for a second child, for instance.
Consider what she'll actually wear postpartum
A new mother is often holding, feeding, and carrying a newborn constantly — a delicate necklace that sits close to the body and doesn't dangle or catch tends to get worn far more than a large statement piece in those first months. This is worth mentioning during a custom consultation if daily wearability matters to her.
Budget ranges for a custom push present
A simple custom birthstone pendant typically starts around $400–$800 depending on metal and stone choice. A more elaborate piece — multiple stones, a ring instead of a pendant, or a heavier gold weight — runs $1,000–$2,500. There's no obligation to spend at engagement-ring levels; the sentiment matters more than the price point.
Timing the order
Because a push present is often meant as a surprise revealed shortly after birth, many partners start the custom design process during the third trimester so the piece is ready — engraving the exact birth date obviously has to wait, but the base design, metal, and setting can all be finalized in advance.